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Case Studies --> Manufacturer and Distributor of Imaging and Night Vision Equipments

Significant corporate web presence and catalog management system with a foundation towards e-Commerce capabilities.

Our client www.electrophysics.com is the world's leader in integrated night vision photography and video systems. They manufacture and distribute advanced near infrared, night vision and thermal imaging systems for use in industry, law enforcement and by military customers around the world.

The client has been in business for more than 30 years. However, they had a pure HTML based static site and were struggling to manage and update content themselves quickly and efficiently. In addition, they wanted to have an impressive and significant web presence that would enable them to market their products directly through the internet.

Radicle developed a robust and dynamic website for the client. Through site content administration and a catalog management system, client's market staff are now able to enter data and images themselves and publish them immediately. The system architecture also puts in place a foundation for future E-Commerce capabilities. Technology employed consisted of Microsoft ASP and SQL server.

Radicle's Global Delivery Model enabled us to provide onshore service at offshore costs. Our US-based team was responsible for the Define phase, the high level Technical Design and for ongoing project management, thereby providing the client team members with ready access to a local Radicle team for discussions regarding functionality, design choices, etc. and insulating them from offshore specific issues such as time differences. At the same time, client benefited from overnight implementation of many changes.

Increasingly, the web now serves as the main marketing engine for the client. This improved presence has resulted in a 300% increase in volume of leads generated. Further, they are also able to distribute their products information more efficiently and accurately.

The success of this engagement is evidenced by the fact that the client has chosen Radicle to develop and maintain some of their core applications using our Global Delivery Model. Applications to be developed include software to interface and reside in a PDA controlled equipment.