Case Studies

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Case Studies --> A Blue Chip Startup

Technology assessment and offshore BPO consulting.

Our client is a high profile startup funded by a Fortune 100 firm and top tier VC’s. They are focused on developing technologies for their target vertical niche.

Technology Assessment

The client is aggressively seeking to gain critical mass by acquiring firms or technologies that could be tailored and offered to their customers. To this end, a Radicle Principal was asked to evaluate competing technologies offered by firms under consideration and provide a recommendation of the firm to pursue for acquisition/partnership discussions.

After obtaining an understanding of the client’s business domain, the Radicle Principal developed a list of attributes to evaluate the products. Attributes were weighted in terms of the level of effort it would take to modify them to make them “perfect for the client”. Product marketing and engineering staff of candidate firms were interviewed extensively and software demos attended to enable the completion of this attributes matrix. This analysis driven approach yielded results that were significantly different from what was intuitively expected at the beginning. Attributes that were originally considered insignificant ended up being the most important determinants of the ideal acquisition/partnership candidate.

As a result of the analysis, the client initiated discussions with the recommended vendor.

Offshore BPO Consulting

Advisory Consulting services were provided to the client to explore how offshore services could help increase margins and improve competitive positioning. Alternative vendors and approaches were developed and a business model created.

The process consisted of the following steps:

Awareness Building. Presentations were made to the leadership team describing the “offshore BPO landscape” and the potential benefits such services could provide. Particular emphasis was paid on the successes experienced by firms in other industries and their applicability to the client’s business.
Scoping. Potential services that could be provided offshore were explored and prioritized.
Business Models. Different business models were explored. Costs, benefits and potential risks of each approach were noted.

Rather than provide a simple recommendation, we chose a more analysis driven approach where each alternative was laid out in detail for the client. This process was welcomed by the client as it allowed them to choose a go forward strategy that is most consistent with their goals and prevailing culture.

The client recognizes how offshore services can enhance their competitiveness. Benefits include – increase in net income, ability to scale rapidly without capital investments, opportunity to price their services to attract the price sensitive segment of their market, etc.